Tiny-Home, Big Start: How a $9 eBook Turned Questions Into Sales.
A case study on validating demand, packaging expertise, and building a repeatable funnel for Mianna’s homestead brand.
Context & Challenge.
Mianna shares her tiny-home build, budgeting, and homestead life. Interest was high on her Facebook, but the questions were scattered across comments and DMs—hard to scale and impossible to track.
We needed a single, trustworthy resource that answered the most common questions and a path to nurture buyers toward larger offerings.
The eBook (Product)
Title: Start Your Tiny-Home Journey
What’s inside:
Budget planning basics (where costs hide + “where I could’ve saved”)
Choosing a layout (floor-plan starter prompts)
Materials & sourcing checklist
Permits, zoning, utilities: what to ask locally
Build timeline + diary snippets and photos
“Story corners”: short reflections to keep readers motivated
Format: PDF (phone + desktop friendly), 35–55 pages
Bonus: Resource links + printable checklists
Funnel & Strategy
Traffic sources: Instagram Reels, Stories “swipe up,” Facebook Page, Pinterest pins
Landing flow: /shop/tiny-home-ebook → Add to Cart → Checkout → Thank-You page
Email:
Pre-purchase: “Peek inside the eBook” (lead magnet alt, optional)
Post-purchase: 3-email sequence (see below)
Tracking: UTM on all promo links; product-level conversion tracking enabled
Post-purchase sequence (3 emails):
Day 0: “Your download + quick start” (download link + top 3 FAQs)
Day 3: “Budget pitfalls to watch” (value tip + invite to share progress photo)
Day 7: “What’s next?” (introduce upgraded pack waitlist + Q&A link)